Who am I?

Hi there! My name is Jana, and I am product designer.

If there is one thing I would want the reader to understand about me, it is that I heavily focus on communication with my clients or colleagues/teams I work with and, of course, users in order to deliver the smoothest experience for them.

If there is one thing I would want the reader to understand about me, it is that I heavily focus on communication with my clients or colleagues/teams I work with and, of course, users in order to deliver the smoothest experience for them.

After some years of teaching myself design, and client projects in which I've practiced what I've learned, I've enrolled myself in MA of Digital Arts at the university of Belgrade, have completed the infamous Google's UX Certificate and I've worked in-house as a UX/UI designer, helping me understand how teams function.

I believe that stems from my background in languages and linguistics, and interacting with students to make sure they learn in a way that is natural for them. Also, my experience in AI sales has helped me to master how to understand users (potential clients) and deliver information to them that makes them want to interact further.

Tools I use most often:

ProcreateProcreate
DreamsDreams
FramerFramer
SquarespaceSquarespace
lovable.devlovable.dev
builder.iobuilder.io
IllustratorIllustrator
PhotoshopPhotoshop
After effectsAfter effects
FigmaFigma
ProcreateProcreate
DreamsDreams
FramerFramer
SquarespaceSquarespace
lovable.devlovable.dev
builder.iobuilder.io
IllustratorIllustrator
PhotoshopPhotoshop
After effectsAfter effects
FigmaFigma
ProcreateProcreate
DreamsDreams
FramerFramer
SquarespaceSquarespace
lovable.devlovable.dev
builder.iobuilder.io
IllustratorIllustrator
PhotoshopPhotoshop
After effectsAfter effects
FigmaFigma
ProcreateProcreate
DreamsDreams
FramerFramer
SquarespaceSquarespace
lovable.devlovable.dev
builder.iobuilder.io
IllustratorIllustrator
PhotoshopPhotoshop
After effectsAfter effects
FigmaFigma
ProcreateProcreate
DreamsDreams
FramerFramer
SquarespaceSquarespace
lovable.devlovable.dev
builder.iobuilder.io
IllustratorIllustrator
PhotoshopPhotoshop
After effectsAfter effects
FigmaFigma
ProcreateProcreate
DreamsDreams
FramerFramer
SquarespaceSquarespace
lovable.devlovable.dev
builder.iobuilder.io
IllustratorIllustrator
PhotoshopPhotoshop
After effectsAfter effects
FigmaFigma

Tags I associate with:

Design Thinking

AI

UX/UI Design

Product Design

Content Design

Agile Methodologies

User-centered Design

UX Research

Web design

App design

Wireframing

Prototyping

Interaction Design

Illustration

Animation

Graphic Design

My main pillars

  1. Human-centered Thinking

Good design blends intuition, storytelling, and intention. Each project starts with understanding the emotional landscape of a problem, what people feel, where they hesitate, and what could make the experience lighter. My background in illustration and content creation helps bring focus to the details that shape experiences: tone, rhythm, and the subtle interactions that guide users forward.

Good design blends intuition, storytelling, and intention. Each project starts with understanding the emotional landscape of a problem, what people feel, where they hesitate, and what could make the experience lighter. My background in illustration and content creation helps bring focus to the details that shape experiences: tone, rhythm, and the subtle interactions that guide users forward.

  1. Clarity as a Core Principle

The work sits at the intersection of creativity and clarity, turning complex ideas into experiences that feel simple, human, and grounded. From end-to-end flows to detailed interface work, the focus is always on clarity, usability, and emotional ease. Design should help, not overwhelm.

The work sits at the intersection of creativity and clarity, turning complex ideas into experiences that feel simple, human, and grounded. From end-to-end flows to detailed interface work, the focus is always on clarity, usability, and emotional ease. Design should help, not overwhelm.

  1. Multidisciplinary Perspective

Coming from outside traditional UX brings a perspective that blends creative intuition with product structure. Storytelling, emotional resonance, and visual harmony are paired with logic, usability, and systems thinking. This balance supports products that feel expressive while remaining highly functional.

Coming from outside traditional UX brings a perspective that blends creative intuition with product structure. Storytelling, emotional resonance, and visual harmony are paired with logic, usability, and systems thinking. This balance supports products that feel expressive while remaining highly functional.

  1. Driven by curiosity

What drives my work is the belief that good design can make someone’s day easier, more beautiful, or less stressful. A deep curiosity about how people behave keeps the process rooted in learning, experimenting, and continuous improvement. The goal is never to impress, but to connect.

What drives my work is the belief that good design can make someone’s day easier, more beautiful, or less stressful. A deep curiosity about how people behave keeps the process rooted in learning, experimenting, and continuous improvement. The goal is never to impress, but to connect.

In my spare time, I:

Recently, there’s been more space for building in public through hackathons, including one powered by ContraxBuilder.io. As part of it, My Recipe Book was created — a lightweight tool designed to quickly capture improvised recipes on the phone, something that’s already proving surprisingly useful. Even without a win, the experience of building openly and receiving peer critique became one of the most valuable parts of the process. The demo shown is a preview from desktop.

A friend of mine started a local coffee shop in her neighbourhood, creating a meeting spot for the locals and beyond. It screams cosy so this menu depicts just that - their style and what they stand for: fun, ease, less-stress, nurturing drinks and food.

2024 marked the year in which I wanted to remember every day by daily drawing. The topic was shells, hence my website logo. This project allowed me to explore illustration, build up routine and discipline and generally this personal project brought me so much joy. Below you can see a few animations from the same project.

Thanks for exploring. Let’s build meaningful products.

Email me

Email me

Linkedin

Linkedin

Instagram

Instagram

My resume

My resume

Thanks for exploring. Let’s build meaningful products.

Email me

Email me

Linkedin

Linkedin

Instagram

Instagram

My resume

My resume